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HOTTEST TALENT OF FASHION - ELLE
HOTTEST TALENT OF FASHION
GRAZIA YOUNG FASHION AWARDS WINNERS 2013
On a mission to empower the maker and the wearer.
CREATING FASHION ACCESSORIES THAT EMBOLDEN YOUR STYLE Meet Rachana Reddy
An award-winning, multidisciplinary designer + creative entrepreneur known for exclusive clutches and statement fashion accessories.
Combining traditional craftsmanship with modern minimalism and sensual sensibility, Rachana's fashion accessories are built for bold, global women of today who appreciate artistic, handcrafted design, and great style.
DESIGNING THE UNCONVENTIONAL SINCE 2010
Featured in
From Engineering to Design
From directionless and lost to unconventional and avant-garde.
My journey is one of adventure and passion.
About trailblazing through challenge.
And living to explore, thrive, empower, and inspire.
Rachana's inspiration, aesthetics, and creative vision.
Hailing from Bangalore, India, Rachana Reddy fuses timeless traditional elements with modern luxe in her exquisite fashion accessories.
With an emphasis on clean cuts, elegant motifs and fine detailing, her vibrant and charming creations are coveted by fashionistas across the world.
Rachana has a penchant for all things natural and an old world charm. She works with local artisans to craft her accessories from a medley of natural materials like wood, cane, silk, metals, semi-precious stones, mother of pearl, and so on.
The leap from Engineering to Accessory Design.
While she pursued Chemical Engineering at one of Bangalore's prestigious institutions, a year and a half into her course, Rachana trusted her strong instincts to switch to a course in fashion accessories design.
She dreamed of turning her accessories design playground into a runway. Until then, she was transforming denim jeans into trendy bags, breathing new life into worn out shoes, and crafting funky necklaces from elastics.
She then graduated in Fashion Accessories Design from the prestigious London College of Fashion - Cordwainers.
Introducing India's first wooden clutch: Padma.
In a moment of reflection, the spark of inspiration struck: A hand carved lotus motif with silk filling on a wooden box.
Rachana crafted a masterpiece with local artisans in Madras - six months of ideation, experimentation and refinement!
With a prototype in hand, she jetted back to Bangalore to get her sister's stamp of approval.
Working from her basement with a stellar squad of local artisans and designers, she unveiled an exclusive line of 8 wooden clutches in 2010.
"When you want something so bad and take inspired actions that align with it, the universe conspires to make it happen. "
- Rachana Reddy
Launch, Fashion Weeks, Awards, and Recognition.
Rachana launched her collection in winter 2010, and debuted at Lakme Fashion Week SS11 in Mumbai and Wills India Fashion Week SS13 in Delhi.
Rachana was named the Hottest Talent in Fashion by Elle Magazine in 2012. And she received the Grazià Young Fashion Award in 2013 for excellence in Fashion Accessories - Bags.
Her products achieved tremendous success through organic promotion, resulting in extensive media coverage and recognition from a variety of influential blogs and design publications like WGSN, Wallpaper, Vogue, Grazia, Harpers Bazaar, Elle, and Marie Claire.
QUOTES FROM THE PRESS
"Her elegant clutches made from wood with singular motifs in silk, were a sellout the minute they hit shelves." - Indian express
"Bags of character" - Wallpaper
"The devil is in the details and this clutch bag by Rachana Reddy hits the nail when it comes to intricate work." - Vogue
"No shimmer, no chunky metal brooches, no tassels. Still each piece spells style." - The Hindu Metroplus
"To constantly create something tangible is what matters to this stylishly fashionable designer." - Verve Magazine
"Even though she terms her style as 'easy, breezy chic' she likes imaginative shapes that push the boundaries of accessory design." - L'Officiel
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There's more to Rachana than what meets the eye.
Bold, dynamic, and rooted - Rachana is an inspiring creator with a pioneering spirit.
- Hula Hooper: Aside from her daily workout regimen, hula hooping is a part of Rachana's morning ritual and key to her holistic wellness. Starting off as a complete novice, hula hooping has imparted invaluable lessons of perseverance, that there's nothing one cannot learn, and that everything is figureoutable.
- Spiritual: Her spiritual journey, gratitude journaling, meditation, and affirmations, have made Rachana a "glass half-full" kind of a human.
- Adventurous: Rachana experienced the thrill of a lifetime soaring through the skies, skydiving from 15,000 ft in Queenstown, New Zealand. An experience that pushed her to surrender, let go, and trust the universe.
- Animal lover:With a whole shebang of animals growing up - parrots, cockatoos, love birds, rabbits, squirrels, turtle, dogs, and cats - one of Rachana's dreams was to be a veterinarian.
- Favourite quote: “Turn your fears into excitement. Your anxieties into enthusiasm. Your passion into energy.” - Sanober Khan.
- Mama Bear: Rachana echoes the 'conscious parenting' philosophy and co-parents her spirited 6-year-old boy cub.
